Analysis of Digital Marketing Innovation Mode and Enterprise Transformation Path Driven by Artificial Intelligence

Xiaoning Huang

doi:10.54097/r9aqxs49

Authors

Xiaoning Huang

DOI:

https://doi.org/10.54097/r9aqxs49

Keywords:

Artificial Intelligence, Digital Marketing, Innovation

Abstract

The rapid development of artificial intelligence technology is driving fundamental changes in the field of digital marketing, bringing innovation opportunities and transformation challenges to enterprises. This study focuses on the core innovation mode of digital marketing driven by artificial intelligence and its corresponding enterprise transformation path. Through in-depth analysis of key modes such as data-driven personalized access, predictive pre-layout and real-time closed-loop optimization, this paper reveals the internal logic of the evolution of marketing activities towards intellectualization, precision and self-adaptation. Furthermore, from the three dimensions of strategic guidance, technological infrastructure and compliance governance, this paper systematically constructs a feasible path framework for enterprises to realize the transformation of intelligent marketing, aiming at providing theoretical reference and practical guidance for enterprises to effectively deploy intelligent marketing strategies and enhance market competitiveness in the new competitive environment.

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