Research on Intelligent Marketing Scheme Based on Fuzzy Mathematics Theory and Vehicular Networking Data

Xinlin Li; Xiuhui Dong

doi:10.54097/r9vmy462

Authors

Xinlin Li
Xiuhui Dong

DOI:

https://doi.org/10.54097/r9vmy462

Keywords:

Fuzzy mathematics theory, Vehicle networking data, Intelligent marketing, Market positioning, Personalized marketing

Abstract

With the rapid development of information technology, the Internet of vehicles has produced massive data, which has brought new opportunities for the intelligent marketing of the automobile industry. However, there is ambiguity and uncertainty in these data, which brings challenges to effective use. This paper introduces the theory of fuzzy mathematics into the processing of car networking data, aiming to construct an innovative intelligent marketing program. Through the collection of Telematics data, analysis and processing based on fuzzy mathematics, it can realize accurate market positioning, personalized marketing strategy formulation and efficient marketing effect evaluation, helping automobile enterprises to enhance market competitiveness and meet the increasingly diversified and personalized needs of consumers.

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